Business Policy And Strategic Management
For M.B.A. Semester 3
Publication: Nirali Prakashan
Pages: 521
Weight: 453 Gm
Binding: Paperback
ISBN13: 9789380064031
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Summary of the Book
Strategy and the Quest for Competitive Management :

• Strategic Intent & Strategy Formulation
• Strategic Analysis-Analysis of Internal Resources: Strengths and Weaknesses
• Analyzing Company's External Environment
• Corporate Portfolio Analysis
• Strategy and Competitive Advantage
• Grand Strategies
• Tailoring Strategy to Fit Specific Industry and Company Situations
• New Business Models and Strategies for Internet Economy
• Strategy Implementation
• Behaviour Issues in Implementation
• Functional Issues
• Strategic Evaluation and Control
• Cases in Strategic Management
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